Celebrating Change and Longstanding Partnerships: A Recap of Best Western’s Annual Members Conference
On January 29th and 30th, the WedPro sales team – comprised of the dynamic trio Ciara Crossan, Alix Matania-Allerton, and Carys Duckworth – made their way to Wales for the Best Western Annual Members Conference (AMC).
For Ciara, Founder and CEO at WeddingDates, this wasn’t just another conference. Her journey with AMC began back in 2013 in Bristol, and she’s faithfully attended ever since. This year, WedPro by WeddingDates had the privilege of sponsoring the Gala Dinner and Awards. To commemorate the lasting friendships forged over the years, Ciara treated attendees to a slideshow featuring selfies and fun-filled memories captured over the years. And true to her title as the “Selfie Queen,” Ciara couldn’t resist capturing a group selfie from the stage during her speech at the dinner.
Reflecting on the significance of these longstanding partnerships, Ciara remarked, “It’s the relationships and friendships cultivated over time that keep us coming back as sponsors, year after year. The enduring alliance between WeddingDates and Best Western exemplifies the strength of partnerships.”
Our enduring partnership with Best Western is a testament to the power of collaboration. From last year’s integration on BestWestern.co.uk to this year’s exciting collaboration with Guestline, our journey together continues to evolve and strengthen. The conference theme of celebrating change resonated deeply with us. In an industry as dynamic as weddings, adaptability and innovation are paramount. For us at WeddingDates, this meant transitioning from a wedding directory to our flagship product, WedPro. This transformation has empowered us to better serve our community, especially amidst the challenges brought about by COVID-19.
During her speech at the Gala Dinner Ciara told the audience that she wouldn’t be standing there if her business hadn’t changed and adapted after the pandemic. She emphasised that we are now better placed than ever to support our customers and wedding venues with whatever changes are coming in the future.
To all our friends at Best Western, we extend our heartfelt gratitude for your unwavering support. Special thanks to Tim and the entire board for their continual encouragement, and to the Best Western head office team for orchestrating yet another remarkable conference. Here’s to embracing change, nurturing friendships, and seizing every opportunity that 2024 and beyond have in store.