How Best Western Premier Mount Pleasant Hotel Saved 11 Days with WedPro

How Best Western Doncaster Mount Pleasant Hotel Saved 11 Working Days with WedPro

Streamlining Enquiry Management: How BEST WESTERN PREMIER Mount Pleasant Hotel in Doncaster Saved 11 Working Days by using WedPro by WeddingDates

Best Western Premier Mount Pleasant Hotel is a four-star hotel located in Doncaster, South Yorkshire, UK. For more than 70 years they have warmly welcomed guests celebrating weddings and other special family occasions. Having built a reputation as one of the finest historic wedding venues in Yorkshire, they were keen to reinforce this position with top-notch communication and responsiveness to enquiring couples. To address these challenges, they turned to WedPro by WeddingDates, a leading wedding sales pipeline management software.

“It is extremely easy to use. Once everything was set up I only really used the task list and enquiry manager pages on a day-to-day basis as everything else just runs itself,” says Georgina Mcllroy, Graduate Management Trainee at Best Western Premier Mount Pleasant Hotel.

The three key goals that the hotel wanted to achieve with the help of WedPro were:

  1. A centralised tracking area for all enquiries
  2. Improving their enquiry conversion rates
  3. Improving their end-to-end communications with customers

WedPro by WeddingDates is a comprehensive wedding management software that offers an easy-to-use, centralised dashboard to track all wedding enquiries, manage bookings and communicate with customers. With the help of WedPro, the hotel achieved all its goals.

WedPro Customer Case Study Best Western Mount Pleasant Hotel Doncaster

Here’s How They achieved their goals within the first 9 months:

Simplifying Enquiry Management with WedPro

Firstly, WedPro provided a centralised tracking area for all enquiries, which allowed the hotel staff to track and manage all incoming enquiries in one place easily. This made it much easier for the team to stay on top of all enquiries, ensuring that no lead was missed and all enquiries were dealt with promptly. They received a total of 232 enquiries from interested couples, which was a 43% increase from the previous year. By using WedPro, they could send 1031 staged WedMails to these couples, resulting in an impressive 81.7% open rate.

Leveraging WedMails for Prompt Responses

WedMails are pre-formatted emails that can be automatically generated and queued for approval by the team. This allowed the hotel to respond to enquiries promptly, without sacrificing the quality of the response. Based on the time saved by using pre-formatted emails, the team estimated they saved 11 working days within the first 9 months of signing up with WedPro.

Doubling Wedding Enquiry Conversion Rates

In addition to saving time, the hotel was also able to improve its enquiry conversion rates. The software provided tools and features to help the team respond quickly to enquiries, provide all the necessary information to potential customers, and offer personalised packages and deals. As a result, the conversion rate for wedding enquiries more than doubled in just a few months. The team had access to all the data along the way and was tracking their performance in the dashboard in real-time.

And their favourite feature? The lead temperature meter in the enquiry manager! According to Georgina, it is beneficial to their team to be able to rank how interested a couple is, so they can dedicate their time more effectively to couples who are more likely to book. 

WedPro Case Study Best Western Mount Pleasant Hotel Doncaster Conversion Rate Growth

Real-Time Performance Monitoring: Tracking Progress with WedPro’s Dashboard

Finally, the software also helped the hotel to improve its end-to-end communications with customers. As the team could now manage bookings from start to finish, using the email task list, overall efficiency has improved, providing a better experience for the couples. WedPro helped the hotel to stay in touch with its customers throughout the entire wedding planning process by using its auto-generated email responses. This helped to ensure that customers felt valued and informed and that the hotel could provide a high level of customer service.

“The Wedpro features are invaluable, you can track all of your bookings from start to finish. You can keep booking notes in a centralised place and you can tailor your communications to enquiries as needed. Your task list gives you a breakdown of what emails and showrounds you have coming up which has been truly helpful to stay on top of chasing enquiries and sending out reminders to couples. It has also been really helpful having all the booking confirmations in one place,” says Georgina.

Overall, the implementation of WedPro by WeddingDates was a massive success for the Best Western Premier Mount Pleasant Hotel in Doncaster. The software helped the hotel streamline its wedding management processes, save time on admin tasks, and ultimately increase its conversion rates and customer satisfaction. With an estimated 11 working days saved on admin time, the hotel staff were able to focus more on providing exceptional service to their customers and growing their business.

Don’t just take our word for it – hear directly from Best Western Premier Mount Pleasant Hotel in Doncaster

 

We did it for them, and we can do it for you!

We know how challenging it can be to manage a busy wedding and events business – that’s why we designed WedPro, a powerful yet easy-to-use sales pipeline management software. With WedPro you can effortlessly track and follow up with leads, convert them into bookings, and analyse your performance. WedPro is perfect for wedding venues that want to enhance their productivity and profitability.

To experience the difference WedPro will make to your wedding business book a demo with our team here or contact us at sales@weddingdates.co.uk.

Boutique Hotelier Award Best Hotel Technology Product Winners WedPro by WeddingDates