Just a brief post to let you know about an event that might interest you coming up in London in September. The Hotel Insights Forum is a full day event, driven by exclusive customer insight data from BDRC Continental.

I am honoured to be part of the event and will be on a panel with such luminaries of the industry including; Julie Fawcet from Qbic Hotels, Frank Reeves from Avvio and Sarah Lim from Google. We’ll be talking about one of my favourite topics – SALES!

The Path to Purchase – do you need a sales team?

Matt Costin and James Bland from BDRC consider the booking journey of business and leisure travellers, and then ask a panel of experts for their thoughts on the most effective strategy for a hotel to pursue.

You can find out more about all the topics for the day and book here: http://hotelinsightsforum.com/

Hope to see you there and do say hello if you are planning on attending!