Your complete guide to


Explore key touchpoints to WOW your couples!

What will you learn from this eBook?

Gain invaluable insights from our wedding experts who have over 65 years of hospitality and marketing knowledge.

Elevate Your Venue’s Performance

Boost your conversion rate and secure more bookings with proven strategies and techniques. Build trust and loyalty with your couples and exceed their expectations.

Create Unforgettable Experiences

Optimise your operations and deliver extraordinary experiences for your couples. Master the art of storytelling and creating lasting impressions.

Stay Ahead of the Competition

Stand out in a competitive market by identifying your unique selling proposition, positioning yourself effectively, and differentiating yourself from your competitors.

Grow Your
Wedding Business

Learn how to increase your revenue and profitability. Optimise your pricing strategy, upsell and cross-sell your services, and create additional revenue streams.

WedPro The Wedding Lifecycle eBook

What is

the wedding lifecycle?

The Wedding Lifecycle is a framework that shows the 11 stages of the wedding journey for couples and wedding venues. It helps you understand what your couples need, expect, and feel at each stage and how to create unforgettable experiences for them. 

Get your copy today!

Don’t miss this opportunity to learn from the experts and take your wedding business to the next level. Download this eBook today and discover how to master the wedding lifecycle.


"I attended the fantastic webinar series on The Wedding Lifecycle hosted by Alix and Carys. It has been great to share experiences and listen to strategies from other like-minded wedding nerds!”
Beth Hope , wedding Coordinator
"The webinar series was great and I have taken away lots of ideas. The key thing for us is to see how we can implement some of the ideas and practices that we don’t already have in place."
Sandra Cunnigham, Sales Manager