One of the highlights of any hotel marketers calendar, now in its 13th year the National Hotel Marketing Conference comes back to the Hilton at St Georges Park in Burton on Trent for what can only be described as a jam-packed day of value. Ciara Crossan from WeddingDates alongside Tanya Hedley award winning Head of Weddings in The Vermont Hotel will give a seminar on successful wedding marketing for hotels and attendees are sure to come away brimming with actionable takeaways.
| Time | Event |
|---|---|
| 9.00am | Conference Check-in, Coffee & Pastries |
| 10.00am | Conference Welcome & Setting the Scene – Conference Chairman & President of the Hotel Marketing Association Pamela Carvell |
| 10.05am | Hotel Marketing Association 2018/19 – Steve Lowy, Chairman of the Hotel Marketing Association |
| 10.10am | Hancock’s Half-Hour – Peter Hancock, Chief Executive, Pride of Britain Hotels with his ironic and informative view on marketing in UK hotels today |
| 10.30am | Hotel Marketing post-GDPR – Thomas Landen, Director, Revinate, one of the world’s leading reputation management and eCRM companies |
| 10.45m | Conference Keynote: The Big Interview – with Calum Russell, Commercial Marketing Director, Malmaison & Hotel du Vin |
| 11.05am | The Future of Search – with Ian Miller, Chief Executive of Crafted |
| 11.25am | 2020 Tech Update for Hotel Marketers – with Andrew Metcalfe, Chief Technology Officer, Guestline |
| 11.45am | Morning Coffee, Networking & Marketing Avenue of Excellence |
| 12.15pm | Marketing Seminars – First Half – Get Direct! – Choose 1 of these 3 great in-depth marketing seminars:Seminar 1 – Get more Eyeballs on your Site, and Turn your Lookers into Bookers! With Rachel Howes, Director of Great National Hotels & Resorts, and Ian Sloan, V-P of Client Success for Avvio
Seminar 2 – Email Excellence post-GDPR – with Thomas Landen, Director, Revinate Seminar 3 – Content & Social Media Excellence – with Tom McLoughlin, Director of SEO Travel, and Sheila Pandiya, Marketing Manager UK for Park Plaza Hotels & Resorts |
| 2.00pm | Marketing Seminars – Second Half – Get Creative! – Choose 1 of these 3 great in-depth marketing seminars:Seminar 4 – Partnership Marketing – with Yvonne Brennan, Director of Corporate Communications, Redefine BDL Hotels
Seminar 5 – The Hotel/Agency Tug of War – How to maximise the value from a creative agency – with Cassie Delaney-Brown, Marketing Manager, The Stafford London & Harry Fielder, Managing Director, Umi Digital Seminar 6 – Creativity in Action – Website & SEO excellence – with Greg Stephenson, PR & Marketing Manager for Wildsmith Hotels, and Ian Ireland, Account Director of Fat Media, winners of the recent HMA Award |
| 2.45pm | Marketing Seminars – Extra Time – Get a Niche! – Choose 1 of these 3 great in-depth marketing seminars:Seminar 7 – Recipes for Restaurant success – with Jo Brookman, CEO of Brookfield Digital and Jade Mallia, Marketing Director of Black & White Hospitality
Seminar 8 – Market your Spa to greater success – with Liz Holmes, Director, Commercial Spa Strategies and Chris Ward, Commercial Director, Farncombe Estate & Dormy House Hotel Seminar 9 – Successful Weddings Marketing for Hotels – with Ciara Crossan, CEO & Founder, WeddingDates, and Tanya Hedley, Head of Weddings for The Vermont Hotel |
| 3.30pm | Afternoon Tea and into…. |
| 3.45pm | Be Independently Minded! – with Richard Hyde, Chief Operations Officer, Small Luxury Hotels of the World |
| 4.10pm | It’s all Smoke and Mirrors – with Peter Banks, Managing Director, Rudding Park, the current VisitEngland Hotel of the Year for England |
| 4.30pm | Close of Conference & Drinks Reception in the Marketing Avenue of Excellence From 4.30pm: Optional tours of St George’s Park, the National Football Centre |
