Wedpro presents Ireland's 2026
Wedding Industry Report
Guesswork doesn’t win bookings — insight does! This must-download report translates real data from engaged couples in Ireland into actionable understanding of how they search, compare, and choose venues. It gives you the clarity to align strategy with demand, strengthen your positioning, and make smarter commercial decisions in a competitive market.
11th annual Wedding Industry Report
Data-Driven Wedding Industry Insights
for Irish
Venues
For the past 11 years, WeddingDates has been delivering the latest insights and data to help hundreds of wedding venues, suppliers and professionals in Ireland (like you) stay ahead.
We know how hard you work to create exceptional experiences for couples, and we’re here to make sure you have the insights you need to nail your sales and marketing strategy.
What's inside the report?
Based on real insights from engaged couples, it explores how they research, shortlist, budget, and ultimately choose where to host their wedding. From decision-making behaviours to booking influences, this report gives you practical data you can use to align your marketing, pricing, and sales strategy with real demand — helping you attract the right couples and convert more enquiries into confirmed bookings.
Where Couples Search for Venues
Learn which social media channels and digital behaviours drive venue discovery and shortlisting, helping you focus marketing where it delivers results.
How MUCH Couples ARE SPENDING
Understand current wedding budgets, spending priorities, and where couples are investing, helping you price and package competitively.
KEY Factors That Win Bookings
Discover what matters most when they compare venues (from location and value to parking) so you can position your offering effectively.
Wedding Planning Trends Shaping 2026
Explore changing timelines, expectations, and preferences that influence how couples plan and book so you can anticipate demand rather than react to it.
Insights to Turn Data into Bookings
Industry professionals share practical guidance on applying market insights to pricing, positioning, and sales strategy helping translate trends into measurable results.
In a fast-moving wedding market, assumptions aren’t enough
Real Wedding Insights for a Changing Market
We Love a good statistic
Enquire with 5 or less
1
%
Are you making the shortlist?
72% contact five or fewer venues. You are likely competing with just a few others, so making a strong first impression is key.
value impressive staff
1
%
This year, a significant 57% of couples said an impressive wedding coordinator is a key factor when choosing their venue, representing a marked increase from 43% in 2023.
view 3 venues or less
1
%
Nearlyweds are very discerning when shortlisting venues they wish to visit in person. 1 in 5 couples toured only one wedding venue in person before booking.
UNLOCK THE LATEST
WEDDING TRENDS
Get your hands on the latest wedding data and industry trends
Not convinced to download it yet?
This report is designed for wedding venues, suppliers, and industry professionals in Ireland who want to better understand how engaged couples research, plan, and choose where to book. It’s particularly useful for sales, marketing, and commercial teams looking to align strategy with current market behaviour.
Insights are based on feedback and responses from more than 450 engaged couples in Ireland, combined with industry expertise and analysis. This ensures the findings reflect real expectations, behaviours, and decision-making patterns influencing today’s wedding market.
The 2026 Wedding Industry Report covers key areas shaping booking decisions, including wedding budgets and spending trends, venue selection factors, planning behaviours, marketing discovery channels, and expert commentary from industry professionals. Each section is focused on translating insights into practical business application.
Yes! WedPro’s report is available as a free download. Simply complete the form on this page to access your copy and start exploring the insights.
By understanding what couples value, how they compare venues, and what influences their decisions, you can refine marketing messaging, pricing strategies, and sales processes. Applying these insights helps position your venue more effectively and improve enquiry conversion.
The report is released annually to reflect evolving trends, expectations, and behaviours within Ireland’s wedding market, ensuring venues and wedding professionals can base decisions on current insights.
Yes, a separate UK edition is available, featuring its own data set and insights based on feedback from engaged couples in the UK market. You can download the UK report here.
Simply complete the form above with your details to receive instant access to the PDF. You’ll be able to download, save, or print your copy straight away, and we’ll also send it to you by email for easy reference.
Get your hands on the latest wedding data and industry trends
What other wedpros have to say
TURN this DATA INTO ACTION
are you READY TO GET STARTED?
We Aren’t Using WedPro (Yet)
Struggling with slow response times, missed enquiries, or low conversions?
Let’s chat! Request a demo or consultation to see how WedPro can simplify your processes and reduce pipeline management stress. We’ll address your team’s challenges and determine if our CRM software is a good fit for your venue.
No pressure, just solutions.
WE Are aLREADY WEDPROS
Already using our software? You go, Glen Coco!
Now, let’s make the most of your subscription.
Book a training call, 1:1 session, or join the WedPro Academy to explore all the features that refine your workflow.
Want to take things a step further? Chat with Ciara about bespoke sales training for your team and unlock new opportunities to increase conversions.
